I want to say boring and old. However, that would mean I am blind to what is happening around me. Seriously! Companies who do not yet have a social presence or a Customer Collaboration Team (“CCT”), must be trailing behind. Without having proper channels you end up delivering a poor customer service and appear to be hiding behind the lack of an Omni channel presence. It is not a fad! It is here to stay, the bandwagon arrived and left already, with many adopters. Slow adaptors generally tend to get left behind.
Social listening is a strategy, it is not just tech, so please stop thinking that adopting a CRM system with social listening ability is the solution. However with, Social Selling Assistant, Dynamics 365 makes that journey easier. This app will help you grow your network, sell more and keep your customers engaged throughout your product lifecycle.